17 min
clubcloud™ 2025: Building What Clubs Actually Need
If there’s one word that defines 2025 so far for clubcloud™, it’s intentional.
We didn’t chase shiny features or build in isolation. Everything we shipped came from real conversations with clubs and a deep understanding of how day-to-day operations actually work. The goal wasn’t to add more—it was to build what truly matters.
The features highlighted below represent some of the most visible milestones—but they’re only part of the story. Alongside these releases, we shipped dozens of smaller improvements across member experiences, staff workflows, and administrative tools—refinements that quietly remove friction and compound over time.
Built Around How Clubs Actually Operate
A clear example of that philosophy is our Monthly Billing Engine. Built in direct response to how clubs manage member charges in the real world, it allows balances to accumulate throughout the month, generates clean monthly statements, and processes payments automatically on a scheduled date. The result is less friction at the front desk, clearer communication with members, and more predictable cash flow—without forcing clubs into a rigid billing model that doesn’t reflect how they operate.
Balances accumulate, statements generate, and charges run automatically—built for real club workflows.
We also introduced Invite-Only Events to support programming that simply doesn’t belong on a public calendar. Clubs can now create private events, control exactly who receives invitations, and manage communication directly through email. This unlocks more thoughtful member experiences, from private clinics and team practices to appreciation events and high-value programming designed for specific audiences.
Private programming with controlled invitations and email-based management for targeted experiences.
Meaningful Integrations, Not Just Checkboxes
In 2025, clubcloud™ became the first club management platform to launch a PlaySight Integration. This wasn’t about adding a logo to a partner page—it was about tightly connecting video technology to club operations. Clubs can support different PlaySight contract structures, track usage, and report on revenue, bringing coaching, content, and business data into a single system.
Track usage and revenue while connecting video experiences to operational reporting.
We also rolled out Brivo Access Control Integration, giving clubs the ability to manage credentials, rules, and group access directly within clubcloud™. Physical access is a core part of modern club operations, and this integration brings it into the same ecosystem as scheduling, billing, and administration—helping clubs operate more seamlessly across both digital and physical spaces.
Manage credentials and rules inside clubcloud™, aligned with scheduling and billing.
Solving the Small Problems That Matter
Some of the most impactful updates this year were intentionally practical. The Racquet Repair Ticketing System provides a clean, reliable workflow to track repairs, maintain history, and accept payment at the moment of service. It’s not flashy—but it eliminates a familiar operational headache that nearly every club faces.
Ticketing, repair history, and on-the-spot payment in one workflow.
We also added the ability to charge interest on past due balances. This gives clubs a clear, enforceable way to encourage on-time payment and more effectively collect revenue that’s owed—without creating extra manual work for staff.
Apply configurable interest to overdue accounts to support stronger collections and healthier cash flow.
To further reduce friction, we also launched the clubcloud™ Help Center, a public, self-service resource that makes it easier for clubs to find answers quickly while reducing support bottlenecks for staff and administrators.
Fast answers without waiting on support—less friction for admins and staff.
Growing the Team Behind the Platform
Alongside product growth, 2025 has been a year of meaningful expansion for the clubcloud™ team. We’ve added more experienced club operators to our internal team—people who have lived the challenges of running clubs and understand the realities our customers face every day. That perspective continues to shape how we build, prioritize, and support the platform.
We’ve also expanded our sales and marketing efforts, allowing us to better support existing clubs while continuing to introduce clubcloud™ to new organizations across tennis, pickleball, padel, and fitness. This growth reflects increasing demand, but more importantly, it strengthens our ability to serve clubs thoughtfully and consistently.
Showing Up for the Industry
Beyond product development, 2025 has also been about showing up. We were proud to sponsor USTA New England Tennis Weekend and to continue deepening relationships with clubs, partners, and organizations throughout the industry.
We remain committed to expanding our partnerships and strengthening relationships with clubs and companies who share our belief that club technology should simplify operations—not complicate them.
Looking Ahead
clubcloud™ isn’t trying to be everything to everyone. We’re building for operators who value clarity, flexibility, and long-term sustainability. Every feature shipped this year reflects that focus, and every improvement came directly from clubs who trusted us with their feedback and their operations.
We’re grateful for that trust—and we’re excited about what’s next.
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