8 min
Pass packages are one of the most effective tools a racquet or fitness club can use to drive upfront revenue, improve customer retention, and create a seamless experience for both staff and members. Whether you’re selling private lessons, clinics, open play sessions, or drop-in fitness classes, bundling services into pass packages gives you the flexibility to boost sales and member engagement year-round.
Sell More Upfront
Selling a 3-pack, 5-pack, or 10-pack of private lessons or clinics at a slightly discounted rate incentivizes customers to commit ahead of time—while allowing you to charge a premium for individual sessions. It’s a simple way to generate more revenue upfront while increasing the likelihood of repeat participation. These packages can be offered as ongoing options or used as limited-time promotions to boost interest in specific programs.
Track Pass Usage with Confidence
Of course, the success of any pass program depends on how easily it can be managed and tracked. That’s where clubcloud truly shines. When members purchase a package, they can clearly see how many passes they’ve used and how many they have left with no guesswork involved. Passes are automatically deducted when they’re used, and the system won’t allow members to overbook or apply passes they don’t have. On the club’s side, staff have full visibility into pass activity, making it easy to track attendance, manage class sizes, and understand revenue trends. Everything works seamlessly in the background, so your team can focus on running great programs, not chasing down spreadsheets.
Memberships with Monthly Passes
Want to take things to the next level? You can also build memberships that include monthly passes. For example, a “Social Pickleball” membership could include 4 open plays per month. If a member attends more than 4, they’re automatically charged for the extras. This hybrid model provides both value and flexibility, while giving you predictable recurring revenue.
Built for Real Club Operations
We designed clubcloud to support the way modern racquet and fitness clubs actually operate. Pass packages aren’t just a feature—they’re a strategy. And with clubcloud, you can use them confidently to boost engagement, drive sales, and give your members a better experience every time they walk through your doors.
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